After a brief hiatus from a successful 30-year career in the payroll services business, CEO Farsheed Ferdowsi decided to reengage the industry he loves by launching Inova Payroll. “I spoke with many friends and business associates, and realized there continues to be a huge void in the payroll and HR outsourcing marketplace for innovation, value and above all high-touch customer service,” said Ferdowsi.

Throughout the community, Ferdowsi frequently heard business owners and executives complain, “We don’t matter to our service provider…to them, we’re just a number, a cash cow.” Believing that the time was right, Ferdowsi resolved to launch Inova Payroll with a personal commitment to stay true to the spirit of “innovation,” which is where the company derived its name.

Once Ferdowsi announced plans for the new company, he was immediately overwhelmed by the support and encouragement he received. A syndicate of prestigious investors provided the necessary capital. Skilled former colleagues with decades of payroll industry experience committed to join the Inova management team. Business associates and former clients cheered him on saying, “We’re overjoyed to see an alternative payroll service provider entering the market.”

With deep roots in the industry, Ferdowsi promises, “Innovation shall permeate our enterprise, not only in software technology but in every facet of our strategy, business operations and most importantly putting our customers first.” From a technology standpoint, the company’s Payroll and HR solutions are smart and based on a single database architecture sparing customers the need to “upload”, “download”, run “links”, or “synchronize.” The ESS (employee self-service) / MSS (manager self-service) product is smart-phone ready now and working beautifully to solve both employees’ and managers’ self-service problems.

“Delivering on our promise for high-touch customer service is of utmost importance to us,” said Ferdowsi. “Inova Payroll will not nickel and dime our customers at every turn, and we offer an innovative three-year-price-lock for added peace-of-mind.”

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