Inova offers a superior quality of support at no additional cost compared to Gusto. Inova has a dedicated Account Manager assigned to each client backed by a team of professionals. Gusto only offers phone support with their highest-priced Premium Plan, and customers complain of ridiculously slow service that is not always helpful.
Inova has a stronger presence in the mid-market segment. Gusto has limitations for businesses with multiple states/locations or more than 100 employees.
Inova HCM has advanced HR tools to ensure compliance. Gusto lacks thorough HR software and compliance features. Gusto is better suited to businesses that want payroll features, employee benefits, and time tracking without any extra bells and whistles.
Inova HCM offers employee engagement and employee management tools. Gusto only offers these tools (such as applicant tracking, learning management, and performance reviews) with their highest-priced Premium plan and they are individual apps that integrate with Gusto Payroll.